18 4 / 2014

"The most important question you’ll ever ask yourself—even more important than “sneakers or shoes?”, “what’s for dinner tonight?”, or “should I stay or should I go?”—is the same one Aristotle asked about two and half thousand years ago: how should you live in order to be happy?"

18 4 / 2014

Sometimes your heart just needs a vacation. To another state. Country. Continent. It’s likely the wanderlust deep within me.

Photos are from previous trips to Big Sur, Paris, London, and Greece.

17 4 / 2014

prweek:

US Facebook users will now be able to share their location and let friends know when they are in close proximity of one another. The new optional tool, Nearby Friends, will be turned off by default and unavailable to users under the age of 18. Andrea Vaccari, product manager at Facebook says the Nearby Friends tool “makes it easy to join your friends in the real world.”

Thank you, Facebook, for making your newest feature “opt-in.” That could have been one big nightmare for you.

prweek:

US Facebook users will now be able to share their location and let friends know when they are in close proximity of one another. The new optional tool, Nearby Friends, will be turned off by default and unavailable to users under the age of 18. Andrea Vaccari, product manager at Facebook says the Nearby Friends tool “makes it easy to join your friends in the real world.”

Thank you, Facebook, for making your newest feature “opt-in.” That could have been one big nightmare for you.

15 4 / 2014

File this under “Things Never To Do.”

Don’t these kids have parents? Why do they think this is funny or appropriate? Let’s use our heads.

15 4 / 2014

If PR is dead, then I should probably look for another job, because that would mean that marketing, advertising, and social media are also dead.

15 4 / 2014

""Think of advertising as the invitations, PR as the promotion and digital as the arcade game at the entrance. But the party itself — the ambiance, the DJ, the bouncer, the guests themselves; talking to one another, dancing, forming relationships, having a great experience together — that’s social," he says."

15 4 / 2014

But beyond videos creating an emotional response, they also can’t be self-serving. As in, you can’t try to blatantly sell something. Consumers will see right through it.

Instead, create an experience, play up your brand’s personality, and if you can evoke an emotional tie-in, then do it.

15 4 / 2014

theweekmagazine:

Pope Francis ditches Popemobile to pose for selfies

Social media has hit a new level, folks.

(via npr)

15 4 / 2014

Because you need a little social media-inspired LOLz on a Tuesday.

15 4 / 2014

"Maybe happiness is this: not feeling like you should be elsewhere, doing something else, being someone else."