23 7 / 2014

fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
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Innnneresting stuff here.

fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.

Read More>

Innnneresting stuff here.

23 7 / 2014

"Virality isn’t a function of content. It’s a function of the network in which the content is placed."

I just want to make sure that we’re all clear on this. (via kenyatta)

Yussss.

"Make this go viral is not a strategy." You can’t control it. Influence it? Sure. But not control.

(via fastcompany)

21 7 / 2014

prweek:

PR and social media agency DeVries Global has opened a pop-up space in downtown Cincinnati, home to its largest client Procter & Gamble, for three weeks. The firm is hosting a variety of events there such as power yoga sessions and conversations with top influencers including Rent the Runway, Bonnie Fuller, and Paper magazine.

Genius.

21 7 / 2014

landandseaa:

sebsational:

How I almost signed over my entire life to Applebee’s for a gift card of an indeterminate amount.

Also their last tweet. Who do they think I am? I went to COLLEGE.

This is just so amazing.  I cannot.

Wow, Applebee’s. You had the opportunity to do something really great. Hell, something really funny. But no, your community manager failed. Miserably.

20 7 / 2014

"You know what scares me? Being trapped.

I’m not talking about the kind of claustrophobia that keeps people out of crowded elevators. I’m referring to “career claustrophobia,” a stagnation that stifles even the most promising careers. Surprisingly, this dysfunction is so pervasive today that scarcely anyone notices it."

20 7 / 2014

fastcompany:

Adidas Originals, in partnership with Champs Sports, taps Lil Jon, RG3, DeMarco Murray, and Von Miller for 25-episode series.
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Clever use of Instagram’s video feature.

fastcompany:

Adidas Originals, in partnership with Champs Sports, taps Lil Jon, RG3, DeMarco Murray, and Von Miller for 25-episode series.

Read More>

Clever use of Instagram’s video feature.

20 7 / 2014

"Welcome to the social media era, where your brand has officially been occupied."

18 7 / 2014

Agreed. Companies shouldn’t feel so afraid of allowing for a flex schedule. It’ll result in more productive employees.And, happier ones, too.

Agreed. Companies shouldn’t feel so afraid of allowing for a flex schedule. It’ll result in more productive employees.

And, happier ones, too.

(via fastcompany)

12 7 / 2014

fastcompany:

A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.

Brands need to stop trying to piggy back off of every pop culture reference.

Stick to authentic stories. Toilet paper and the NBA have nothing to do with each other.

Nike and the NBA? Now we have a different story.

11 7 / 2014

"Good ideas often come from crazy and unexpected places. No level, title or department has a lock on creativity."